| When marketing to companies with fleets of | | | | there. This will please the human resource |
| vehicles for lube and oil change services you need | | | | director, which seem to always be interested in |
| to consider many factors. When selling to human | | | | having happy campers as employees. |
| resource directors of large corporations to have | | | | "The key for me has been to build relationships |
| permission to change oil in the employees cars on | | | | with the HR professionals within the companies." |
| the property this is a little more difficult. Doing | | | | Building relationships may take too long, but I |
| business with businesses makes a lot of sense | | | | agree it is the key to a successful business |
| really for a mobile oil change and lube company | | | | long-run and you should be keeping lists and hang |
| and this discussion recently came up with a couple | | | | out at Starbucks and pay attention and go get |
| of entrepreneurs in the sector. One gentleman | | | | the Houston "Book of Lists" too. Yes all that, but |
| stated; | | | | position your company as a Community Player |
| "But not every business has a fleet of vehicles. | | | | and great company and then they come to you. |
| And I position my service to be a benefit not only | | | | Meanwhile hit them with your "Blitz Marketing" |
| to the employee, but also the employer. The | | | | type campaigns; |
| employer benefits because the employees | | | | If you will concentrate on your fleet business and |
| perceive that the employer has brought me in | | | | your on-site corporate business in a sort of 80/20 |
| and negotiated a discount on their behalf." | | | | market mix split then you will always have |
| Indeed excellent point and when selling to | | | | cross-referrals and be able to continue to grow |
| corporations you also need to push the concept | | | | your business. I sincerely hope you will consider all |
| of convenience, amenities, benefit to working | | | | this in 2006. |