| Customer retention is a big part of restaurant | | | | Visa or American Express. Use restaurant forms, |
| management because it indicates a healthy | | | | such as spreadsheets and restaurant checklists, |
| business. A constant stream of diners brings you | | | | to track your frequent customers who use credit |
| reassurance that you will always have profits by | | | | cards and reward their loyalty by giving them |
| the end of the day. To achieve this goal, you can | | | | special gifts when they reach a certain amount |
| creatively use restaurant forms, such as | | | | for their accumulated orders. |
| restaurant templates for cards and brochures, in | | | | Restaurant owners like you benefit from the |
| your customer retention programs. | | | | guaranteed payments credit cards provide. The |
| Keeping your regular diners satisfied and stopping | | | | more often your customers use their credit |
| them from straying to your rival establishments | | | | cards, then the more rewards they receive, not |
| offering the same cuisine within the same area as | | | | only from you, but also from their credit card |
| you is a constant struggle. You know by | | | | company. |
| experience that food preference is the most | | | | Customers can exchange their accumulated points |
| inconstant of all human behavior. | | | | for an item with an equivalent number of points. |
| However, you also know from experience that | | | | Customer can also accumulate a number of miles, |
| there are creative ways to keep your customers | | | | which they can exchange for free plane tickets in |
| satisfied with their dining experience. One of those | | | | the business or executive class. This reward |
| ways is to push your customers to invest | | | | system encourages customers to visit your place |
| emotionally in their dining experience. | | | | more frequently and to order the more |
| Many restaurants already provide special | | | | expensive items in your restaurant's menu. |
| treatment to their regular patrons through their | | | | Appeal emotionally to your regular diners by |
| loyalty cards and referral cards. Through loyalty | | | | creating a special Diners' Club that provides |
| programs, special event packages and referral | | | | privileges to its members whenever they dine at |
| bonuses, you not only satisfy your customers' | | | | your restaurant. This sense of privilege |
| gustatory senses, but you also satisfy their need | | | | strengthens whenever your waiters and food |
| for recognition and belongingness. Create a sense | | | | servers treat them differently from |
| of privilege by giving them a loyalty card, which | | | | non-members. |
| provides discounts or freebies every time they | | | | Train your headwaiters to greet your regular |
| use it. | | | | patrons personally by their first names, and teach |
| Your loyalty program may include rewards for | | | | your food servers to remember each person's |
| your customers who visit frequently. For | | | | favorite drink or appetizer, which they should |
| example, diners who visit your restaurant seven | | | | serve immediately after your customers arrive. |
| days in succession may receive a special gift. Give | | | | This standard procedure should be included in your |
| them the privilege to select a prime dish from | | | | restaurant employee handbook. |
| your menu free of charge. | | | | Reward the members of this Diner's Club |
| Give each of your customers a Frequent Diner | | | | whenever they refer new customers to the club. |
| card, which has special conditions they have to | | | | Offer a slash in membership fees for the friend |
| follow to receive the reward. To cut costs, create | | | | they referred or you can waive the renewal of |
| your own card design by using ready-made | | | | the membership fee for one year for the person |
| templates from websites that provide free | | | | who referred the new member. |
| restaurant forms. | | | | Track your club memberships and referrals |
| Customize a membership card by placing seven | | | | through restaurant forms, such as application |
| blank squares at the back. The cashier signs or | | | | forms or surveys. Maintain your club members' |
| stamps each square every time the person dines | | | | interest in your restaurant's services by sending |
| at your restaurant. When all the squares are | | | | newsletters or brochures regularly about your |
| signed or stamped, the diner presents his | | | | updated menu, wine tasting events, and special |
| Frequent Diner card and receives a special gift in | | | | deals. Cut printing costs by altering the text and |
| return. | | | | designs of restaurant templates for newsletters, |
| Create the same sense of privilege by rewarding | | | | brochures, leaflets, application forms and surveys, |
| diners who use credit cards from MasterCard, | | | | which you can easily find on the Internet. |