| If you are considering starting a mobile auto | | | | cities: |
| service business in California, one market that is | | | | - Highest Average Income |
| often over looked by competition is Ventura | | | | - Highest Property Values |
| County and it is growing too. If you are thinking | | | | - Highest Sales Tax Generator |
| of starting a mobile oil change business then it is | | | | - Highest Propensity Of High End Car Owners |
| best to look towards the fleet business rather | | | | - Most Small Businesses |
| than personal cars. Now then let us put your | | | | - Most Millionaires |
| market mix at 80% fleets and 20% personal | | | | - Over 70% White And Educated |
| cars. Obviously everyone has a car so it is best | | | | - Highest Paying Jobs |
| to first consider where to target your fleet | | | | - Lowest Unemployment |
| accounts. The preliminary thoughts on fleets in | | | | - Largest Automall |
| Ventura Area for this practice case study would | | | | - Largest City Budget |
| be to look at the largest city in the County. That | | | | The city of Moorpark is something else you |
| would be Oxnard CA. | | | | should consider too, as it has a small population, |
| For Oxnard CA there are some really good | | | | 40,000 plus people. It's mostly a family type town. |
| Corporate Centers behind "Colonia" paralleling the | | | | Many people have bought homes there because |
| 101 Fwy. I also recommend that you go to the | | | | it's cheap. Over the last eight years the city has |
| car dealerships behind Price Club (fleets too) and | | | | really exploded. It has major industrial areas |
| talk with the Fleet Managers there, you might find | | | | containing more than 3.5 million square feet. There |
| some really good contacts and you can | | | | are three large industrial areas and one small one. |
| reciprocate by giving them leads. | | | | One is off the 23 freeway, one is near the college |
| Also in Ventura Barber Ford is a good contact out | | | | and one is between Poindexter Street, the |
| on the end of Ventura near the "Avenue" there | | | | railroad track and the 118 old section. These |
| are some industrial areas with lots of fleets. | | | | industrial areas contain at least ten small fleets of |
| Across the 101 from the Old Ventura Drive In | | | | five to fifteen vehicles. There are also many |
| Movie Theatre there is lots of industrial area and it | | | | substantial fleets, fleets between 15-100 units. |
| continues all the way down to Dealership row | | | | Some of these fleets include: |
| before the River on the West Side of the | | | | - Blue Star Ready Mix (100 Cement Trucks, 30 |
| Freeway. Saticoy has a small area of fleets too | | | | Heavy Pieces Of Equipment) |
| along the Highway there. | | | | - Moorpark Unified School District (20 Transit |
| You might also check all the businesses way out | | | | Type Buses) |
| along the beach areas below Port Hueneme and | | | | - City Of Moorpark |
| Pt Mugu too (Hueneme Rd.) Oil field services, auto | | | | - Ventura County Cablevision |
| transport, sod, agricultural, heavy industrial too. | | | | - Prudential Uniform |
| Also check out E. Vineyard and the side streets | | | | - Lagarmarsino Distribution |
| on the River side of the road, tons of fleets. You | | | | In setting up a mobile oil change business in this |
| really need to decide if you want to make money | | | | town, we noted that one would need to start |
| or show boat around with personal cars. I | | | | thinking of this as a Grid Game, kind of like "zone |
| recommend that you go for the money first by | | | | defense" basketball and also consider that if your |
| getting fleet accounts and then build the | | | | visits are every other week or once per month |
| consumer routes. Have you considered Boats? | | | | you can maximize your efforts by being in one |
| The Channel Island Marina area is packed. In | | | | city each day and doing lots of business each visit |
| Camarillo there are some good Corporate Centers | | | | there. |
| near the "Camarillo High School" and up the hill in | | | | Once the fleet business is established your target |
| Newberry Park too, also off the Central Exit, | | | | markets for personal mobile oil changes should be: |
| across from Camarillo Airport. Lots of Fleet | | | | Large Corporate Offices, Multi-Tenant Businesses, |
| Business in these areas due to the agricultural | | | | Retail Centers, Upper Class Residences and Golf |
| industry. You see, the demographics in Ventura | | | | Courses. But that is the easy part, first you need |
| County are almost perfect. Up the hill in Thousand | | | | the business ramped up, then you can go get the |
| Oaks, which actually contains Newbury Park, has | | | | gravy. Think on this. |
| the best demographics of all Ventura County | | | | |