| arrier between success and everything else lies | | | | course to take. Not being confident in your |
| with being able to take action. Our minds have an | | | | decision will only delay the decision to take action |
| uncanny ability to shield us from doing things we | | | | at all. This is like trying to decide from a myriad of |
| should be doing if the activity in question has not | | | | financial instruments to invest in but having no |
| been tried before or has previously ended in | | | | clear financial goals or strategies. Rather than just |
| disappointment. Call it fear, call it a lack of | | | | choosing and investing, the process of |
| confidence or chalk it up to simply not knowing | | | | investigating, analyzing and contemplating will and |
| what to do; a lack of focused action will only | | | | can go on for ever. More choices can actually |
| produce a continued feeling of disappointment with | | | | prevent a discussion from being made entirely. |
| the results. | | | | Not knowing how to do it: Let’s say |
| One of the most recognizable brand names on | | | | you’re a small business owner and you |
| the planet has a simple tag line that sums the | | | | want to create a social media marketing strategy. |
| need for action. Nike, maker of athletic footwear, | | | | You’re a pretty sharp individual and have |
| apparel and other sports accessories follows | | | | picked up new concepts and learned things quickly |
| every advertisement with ‘Just Do | | | | in the past. So you begin brushing up on the |
| It’. There’s no simpler way to | | | | elements of social media; the terms, the sites and |
| convey a call to act. Until you decide to do what | | | | the road-rules for making your plan effective. At |
| needs to be done, all you can expect is what you | | | | some point, you become aware that this social |
| were getting by doing nothing. | | | | media marketing thing is way too complicated and |
| So why is it so difficult for many people to take | | | | time consuming for your likes. Do you push on, |
| action? For some, the inability to act is preceded | | | | learn as you go and make the usual mistakes until |
| by an inability to make the decision to act. Some | | | | you finally figure it out or do you get help to |
| forms of inaction are rooted in the inability to | | | | implement your plan? Many people will simply |
| make clear, sound decisions about what you really | | | | shelve the project if the benefits of doing it |
| want to do. By making no decision, you are | | | | yourself are outweighed by the frustration of |
| deciding to do nothing which has the same net | | | | feeling that you can’t really do it on your |
| effect. | | | | own. |
| Whether you are an athlete, someone who needs | | | | Nike’s slogan- Just Do It, is less about |
| to get in shape, wants to learn an instrument or | | | | buying and wearing a pair of athletic shoes and |
| runs a small business, here are some common | | | | more about engaging in an activity you like or |
| reasons that contributes to lack of action. | | | | have wanted to try. The engagement part comes |
| Past history: If your past experience has | | | | from having a goal and a clear outcome of what |
| produced unfavorable results or even disastrous | | | | you want; better physic, weight loss, learning a |
| outcomes, your ability to engage similar actions will | | | | new language or successfully marketing your |
| be short-circuited by your subconscious’ | | | | business. |
| desire to protect you from the same outcome. | | | | So before you get into that never ending loop of |
| Without a new approach and the support to stay | | | | whether or not you can do it, decide what you |
| the course, the desire to do it again is too much | | | | want and why it’s important. Then |
| for many people to endure. If you’ve | | | | determine if getting help is the best most |
| repeatedly failed at losing weight on your own, | | | | effective way to realize your goal. If you have to |
| you may be tempted to try one of several | | | | invest in the right kind of help from a professional |
| weight loss systems that control what you eat | | | | who can guide you along your journey, make |
| and have the support systems in place to help | | | | your decision based on the benefits of what |
| you keep it off. This approach works for people | | | | you’ll get by taking action! There’s |
| who need the guidance until they are confident | | | | nothing more satisfying than achieving something |
| enough to continue on their own. | | | | you never thought you could do. If the goal is to |
| Lack of focus about what you want: It’s | | | | grow your business, don’t wait until |
| not enough to admit you need to do something | | | | you’re out of resources and ready to |
| or want to accomplish something if you are not | | | | through in the towel, get the help you need and |
| clear about what the results will look like. This can | | | | enjoy the business you have always dreamed of |
| lead to many possible courses of action to choose | | | | having. |
| from without a clear way of deciding which | | | | In other words- just do it! |